Douglas B. Brown

Doug Brown’s practice is exclusively commercial litigation. He represents clients in commercial litigation with a particular emphasis on consumer defense claims under the Florida Deceptive and Unfair Trade Practices Act ("FDUTPA"), also known as Florida’s “Little FTC Act.” He handles litigation and disputes between manufacturers and dealers, as well as federal and state RICO claims. Doug also routinely represents clients in class action litigation.

More than 50% of Doug’s experience has been under FDUTPA. He has worked on several of the leading Florida cases involving the issue of causation and types of damages recoverable under the Little FTC Act. Doug’s extensive knowledge in consumer defense litigation began by working for the State of Florida’s Antitrust Unit. As the second lawyer hired, he had responsibility for several cases in the state, including price fixing class actions.  He then moved to the Atlanta Regional Office of the Federal Trade Commission for nine years which included significant responsibility for healthcare antitrust matters which resulted in several of the first consent decrees involving anti-competitive exclusions of podiatrists and nurse practitioners, as well as a leading vertical restraint case involving dealer influence on a manufacturers’ policies on extra-territorial sales. Antitrust matters comprised the majority of his work at the FTC including trying a geographic extension merger in the supermarket industry and a construction bid depository price tampering case.

Representative Cases:

  • Suntree Technologies, Inc. v. Ecosense International, Inc., 693 F. 3d 1338 (11th Cir. 2012) (affirming order on Defendant’s Motion for Summary Judgment under Lanham Act and FDUTPA on the grounds Plaintiff failed to show likelihood of confusion and other key elements).
  • Orkin Exterminating Co., Inc. v. Delguidice, 790 So. 2d 1158 (Fla. 5th DCA 2001 (reversing “stigma” damage award of $300,000, as speculative and not authorized under contract and rejecting any consequential damages under FDUTPA). 
  • GMAC v. Laesser, 718 So. 2d 276, 279 (Fla. 4th DCA 1998) (reversing a jury award against GMAC for lack of evidence, causation, and concurring opinion by Judge Gross advocating application of Rule 9(b) pleading standard for FDUTPA claims).
  • Rollins, Inc. v. Butland, 951 So. 2d 860 (Fla. 2d DCA 2006) (rejecting a class action under Little FTC Act based on “pattern and practice evidence” holding that such evidence was not probative as to any other claim and stating that certification of such a claim would violate due process).  (Co-counsel).
  • Rollins, Inc. v. Lighthouse Bay Holdings Ltd., 898 So.2d 86 (Fla. 2d DCA) (reversing trial court and compelling arbitration rejecting unconscionability argument).

Recently, Doug successfully defended a developer that was sued by the Florida Attorney General for $225 million under an Unfair and Deceptive Trade Act claim.  Defendants aggressively defended the case to the point that the Florida Attorney General dismissed its deception claims and proceeded on an abstract unfairness theory that was soon settled for an insubstantial amount. As part of that case, Doug worked with leading economists to prepare damage models including comparative alternatives to the challenged practices that analyzed the most likely changes in consumer welfare based upon those alternatives. This modeling demonstrated that any alleged consumer injury was outweighed by net consumer gains under the FTC’s unfairness policy. 

Doug has worked closely with national counsel on class action matters in Florida, California, and Arkansas in six significant consumer class actions. These cases included successful AAA class actions and a series of cases based upon pattern and practice evidence, which were uniformly unsuccessful for the Plaintiffs.

He has also worked on numerous dealership cases which were termination cases and/or objections to a successor dealer. Doug served as primary Florida dealer counsel for a leading national boat manufacturer, and has defended manufacturers in distribution issues, including claims under the Federal Automobile Dealers Day in Court Act and the aptly named Florida Automobile Dealers’ Act.

More recently, Doug has helped develop in-house advertising substantiation programs for several national companies, and has spoken on private litigants attempts to assert advertising substantiation theories, particularly in class actions, at several state and national conferences. He works with marketing departments to minimize client’s exposure to class action advertising claims.  Assistance is provided in matching representations to appropriate substantiation and providing advice based on currently available “safe harbors.”

Doug has authored articles and has been a guest lecturer for state and national organizations on consumer litigation issues involving Florida's Little FTC Act, advertising substantiation, as well as consumer class actions.  He is also active in the Private Advertising Committee of the ABA Antitrust Section. 

  • Education

    Emory University School of Law - LL.M., Litigation, 1986
    Florida State University College of Law - J.D., with high honors, 1977
    Florida State University - M.A., American Studies, 1974
    Emory University - B.A., History, 1973
  • Honors

    • Listed in Florida Super Lawyers 2012, 2014
    • Listed in Florida Trend Legal Elite for Commercial Litigation (2010)
  • Bar Admissions

    • Georgia (1981)
    • Florida (1977)
  • Court Admissions

    • U.S. District Courts of Florida (Northern, Middle, Southern)
  • Notable Cases

    • Orkin Exterminating Co., Inc. v. Delguidice  >>
    • Orkin Exterminating Co., Inc. v. Petsch  >>
    • Resolution Trust Corp. v. Broad & Cassel, P.A.  >>
    • Rollins, Inc. v. Lighthouse Bay Holdings, Ltd.  >>
    • Swerhun v. General Motors Corp.  >>
    • Cypress Lakes Apartments, Ltd. v. Rollins, Inc.  >>
    • Florida Power Corp. v. Granlund  >>
    • GMAC v. Laesser  >>
    • Lighthouse Bay, Ltd. v. Orkin  >>
    • Oreck v. Ferris  >>
  • Professional & Civic Activities

    • The Florida Bar, Consumer Section
    • American Bar Association, Antitrust Section, Member
  • Articles & Presentations

    • Author, "TCPA Fax Class Actions Could Be An Endangered Species," Law360, August 1, 2019
    • Speaker, "TCPA Litigation in Light of ACA International: Strategies and Practical Guide," The Knowledge Group Webinar, February 2019
    • "Tips for Young Lawyers: The Corporate Representative Deposition," Trial Advocate Quarterly, FDLA, Spring 2017
    • Speaker, "Advertising and Promotion for Pharmaceutical, Medical Device, Biological and Veterinary Medicine Industries", FDLI, June 2014
    • Speaker, "Important Developments in 2013, and Looking Ahead to 2014," FDLI, Nov. 2013
    • Author, “Class Actions under the Federal Telephone Consumer Protection Act of 1991,” 2010 Fall Issue, FDCC Quarterly
    • Health Care Antitrust, Federal Trade Commission, Special Commendation
    • “Florida Legislature Broadens the Scope of the Little F.T.C. Act,” Florida Bar Journal, Author
    • Non-compete agreements for Lorman, Speaker
    • "Little FTC Act," for The Florida Bar, Speaker
    • Speaker, "False Advertising Class Action Litigation Under State Little FTC Acts," Food and Drug Law Institute (FDLI), September 2013
    • Speaker, "Defense of Class Actions for False Advertising Under State Little FTC Acts," Retail Industry Leaders Association Annual Conference, Nov. 2012
  • Ratings and Certifications

    • AV Rated by Martindale-Hubbell
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